"Flavoured energy drinks with a strong brand identity offering a USP to rival more established brands. Providing for the first time, an energy drink, in a variety of flavours that tastes really good.

With active energy giving ingredients taurine and caffeine Velocity is currently available in three fantastic flavours – Original, Cranberry and Lemon & Lime.

These flavours were chosen for their versatility as mixers and also for their stand alone popularity. The flavour options in particular will appeal to the female consumer as they are completely sugar free – virtually unheard of in this market sector – great taste and no sugar. (Original is not sugar free- contains 10.5g of sugar).

Velocity has developed an international marketing strategy for 2006 with city takeover promotions, linking the brand to urban music through a series of high profile partnerships and events".